Insights

Stories with spikes

Stay in the loop and in the know. Gathered here, you will find a collection of news, insider insights, expert notes and success stories that will keep you both inspired and informed about what’s going on at Siili.

Marek Matusiak – Head of Analytics and popularizer of data science

”I’m interested in the processes responsible for producing data. At Siili I’ve had the chance to do experimental work. Analyzing consumer data has been both...

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Siilis enabled the planting of 30,000 saplings – the SiiliForest is growing fast in Punkalaidun

Regardless of the exceptional situation caused by the coronavirus and summer heat, the SiiliForest in Punkalaidun has got off to a good start.

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Caroline Liu – Lead UX Designer and science enthusiast

“I believe that beauty lies in the process of achieving a goal. There needs to be good reasoning for proposed solutions – an idea needs validation. Long-term...

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Sanna Vainionpää – Business & Service Design Lead and a cosmopolitan

“At the start of my career most everything on the Internet was either for free or piratism. The revenue logic for service platforms was only beginning to...

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Crafting digital experiences: A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

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Secure DevOps

If you are new to DevOps, you can check Siili Academy courses for a quick and easy way of learning DevOps.

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Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...

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Crafting a Customer Experience Strategy

Crafting a Customer Experience Strategy

Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...

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Creative Work with Remote Teams – Tips for Design in the Time of Corona

Creative Work with Remote Teams – Tips for Design in the Time of Corona

As experts in facilitation and design, we help customers in their service and business transformations, teaming up with our clients and closely collaborating...

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Maximize customer lifetime value with data, analytics and machine learning

Maximize customer lifetime value with data, analytics and machine learning

Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...

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