What is a Digital Experience Platform?
A Digital Experience Platform (DXP) connects your organization with your customers, it’s not only just about managing the content of your websites, but also about aggregating content from your back-office systems and social media accounts to your multilingual multi-site website platform. It’s your digital storefront towards your customers – regardless of what device they might use to access your products and services.
Your DXP is a hub for capturing leads, automated marketing, and customer dialogue – all directed automatically to your back-office solutions such as CRMs and ERPs. Your DXP will also be your API management center, allowing the secure delivery of content to your mobile apps, single page apps and external websites.