Stories

Stories Stories
Stories Stories

08.03.2022

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International Women's Day 2022 – Anna Grajek

To celebrate Women’s Day this year, we gathered up 4 women amongst our amazing Siilis and asked them to tell their career story, in their own words, as well as some thoughts about what it is to be a woman in the field of IT.

We will publish one story every day during the rest of the week.
Let us introduce, Anna, Heli, Taru and Emma.

14.02.2022

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IT Trends 2022

Where is the IT-field going next? What can we expect from the year 2022? We asked few of our experts from different areas of expertise. Here is what they said.

We asked few of our experts from different areas of expertise. Here is what they said.

03.02.2022

Why don't Data Strategy exercises meet their goals and how could Design Thinking help here?

Why don't Data Strategy exercises meet their goals and how could Design Thinking help here?

So, what is data strategy?

A data strategy is a commonly agreed (business and IT) plan for the short- and long-term utilization of data derived from an organization's business and service strategy and objectives. Its purpose is to help an organization to achieve its long-term goals by emphasizing the special nature of data and knowledge as the common and strategic capital of the organization.

Having said that, the first mistake is to give IT department and CIO the task and mandate to develop an organization's data strategy.

10.01.2022

What Is Digital Customer Experience and Why Is It So Important

What Is Digital Customer Experience and Why Is It So Important

Digital Experiences are at the heart of Siili’s operations and the spearhead of our strategy. The discussion around compelling Digital Customer Experiences is an increasingly hot topic, but what exactly is Digital Customer Experience and why is it so vitally important for companies?

Here, we wanted to offer a quick access to the topic and serve you the basics, so keep on reading.

16.11.2021

The Future of Retail Customer Experience

The Future of Retail Customer Experience

The COVID-19 pandemic has accelerated the need for personal, human connection and communications. Sustainability and digitalization were already trending before the pandemic, but online shopping took a major leap forward when people were forced to stay at home.

As the digital channels gained more importance, these personal connections have taken on a new level of importance. Digital customer experience must be emphatic, and brands need to scale empathy with increasingly personalized communication.

22.09.2021

A Promise Worth Keeping

A Promise Worth Keeping

Not too long ago we had a mindboggling conversation with a seasoned consultant. The main discussion circled around one single question: “Is it possible for a company’s core brand promise to address both parties – its customers and employees?” Everybody agreed that it would be an optimal case, although not an easy one. Often you don’t promise the same exact thing to your customers as you do for your employees.