In the field of service design, it is important to stay ahead of the curve. In this blog post, we talk about Siili’s recent triumph at the SDN Awards, delve deep into the hot topics of service design and picked the key insights that struck us the most.

Helsinki, 6.10.2023 – Siili Solutions, a full-service software company, is thrilled to announce its recent victory at the prestigious Service Design Award, presented by the Service Design Network (SDN). The Nemo project, recognized for its excellence in service design, is poised to revolutionize Finland's maritime sector, enhancing national productivity, competitiveness, and addressing industry needs.

So, what is data strategy?

A data strategy is a commonly agreed (business and IT) plan for the short- and long-term utilization of data derived from an organization's business and service strategy and objectives. Its purpose is to help an organization to achieve its long-term goals by emphasizing the special nature of data and knowledge as the common and strategic capital of the organization.

Having said that, the first mistake is to give IT department and CIO the task and mandate to develop an organization's data strategy.

Most organizations, regardless of industry, want to assure a personalized customer experience. Yet, finding the right approach and investment level is not always easy.

Most companies operating in e-business in industries such as retail, media and digital entertainment face the question of recommendation and personalization: how to personalize their website for each customer and how to choose and rank a small number of most relevant products from a large catalog in order to maximize customer interest and conversion.

A dynamic Customer Experience strategy drives customer lifetime value.

Not everything needs to be cancelled this Spring. There are many ways to collaborate remotely, even when it comes to the messy, explorative, participative parts. Tools and practices may need to adapt, but the core of creative work is still the same.

Customer experience is a strategic objective in virtually all companies. Yet, delivering the desired experience systematically across all customer touchpoints can impose challenges.

I work as a User Experience (UX) and User Interface (UI) designer in one of Siili’s design tribes called Envisioning Experience. What would be a typical workday as a designer in Siili?