So, what is data strategy?

A data strategy is a commonly agreed (business and IT) plan for the short- and long-term utilization of data derived from an organization's business and service strategy and objectives. Its purpose is to help an organization to achieve its long-term goals by emphasizing the special nature of data and knowledge as the common and strategic capital of the organization.

Having said that, the first mistake is to give IT department and CIO the task and mandate to develop an organization's data strategy.

Most organizations, regardless of industry, want to assure a personalized customer experience. Yet, finding the right approach and investment level is not always easy.

Most companies operating in e-business in industries such as retail, media and digital entertainment face the question of recommendation and personalization: how to personalize their website for each customer and how to choose and rank a small number of most relevant products from a large catalog in order to maximize customer interest and conversion.

A dynamic Customer Experience strategy drives customer lifetime value.

Not everything needs to be cancelled this Spring. There are many ways to collaborate remotely, even when it comes to the messy, explorative, participative parts. Tools and practices may need to adapt, but the core of creative work is still the same.

Customer experience is a strategic objective in virtually all companies. Yet, delivering the desired experience systematically across all customer touchpoints can impose challenges.

I work as a User Experience (UX) and User Interface (UI) designer in one of Siili’s design tribes called Envisioning Experience. What would be a typical workday as a designer in Siili? 

Soon there will be at least two! Our Siilis Jari Rantala and Andrea Vianello are on their way to Botswana to coach lean, agile, and cloud to local startups.

Making sure that the basics are in order is more important than visual fireworks and eye candy. Our Senior Visual Designer, Tommi Leskinen, writes about the importance of hierarchy, white space and typography when designing a pleasant digital transaction experience. Should you choose Baskerville or Fira for the font? It depends on the context.