Insights

Stories with spikes

Stay in the loop and in the know. Gathered here, you will find a collection of news, insider insights, expert notes and success stories that will keep you both inspired and informed about what’s going on at Siili.

5 Ways to Ensure Your Design System Won't Fail

The reality is often a bit more stark. However, building a design system, and then having it collapse, is both a costly and frustrating failure. How to avoid...

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The Future of Retail Customer Experience

Change is coming – personalization, reasons to visit stores, and the role of store personnel in focus

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KEIs – Key Experience Indicators to transform your knowledge of your business

NPS is, to be frank, quite a blunt metric. It does not give actionable insights that would help improve customer experiences, just a hint on if something is...

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Quo vadis, Digital Director – where is your modernization project going?

The emergence and advancement of digitalisation, fueled by the COVID-19 pandemic, has been talked about to exhaustion. There have been future visions of a...

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Data-drivenness is the lifeblood of unified digital customer experience

DX development is a customer-centric approach complemented with data-driven methodology to strengthen the necessary customer understanding, blended with...

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Designing Digital Experiences for the New Normal

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How to ensure successful delivery of the expected value in large scale projects

Large-scale projects, that address the need of reforming processes to successfully execute new business strategies, emerged. But the risk of them failing the...

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Crafting digital experiences – A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

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Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...

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Crafting a Customer Experience Strategy

Crafting a Customer Experience Strategy

Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...

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