Insights

Stories with spikes

Stay in the loop and in the know. Gathered here, you will find a collection of news, insider insights, expert notes and success stories that will keep you both inspired and informed about what’s going on at Siili.

What Is Digital Customer Experience and Why Is It So Important

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Drive Decision Making with Data & AI

The continuing acceleration of change across the business landscape means that many organizations are facing data overload. Pivotal decisions are being made...

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The Future of Retail Customer Experience

Change is coming – personalization, reasons to visit stores, and the role of store personnel in focus

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Tomi Pienimäki appointed as Siili's new CEO

Pienimäki is currently working as Finnair's Chief Digital Officer, and has previously served as the CEO of Vincit and CEO of Jolla, and as a Chief Information...

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KEIs – Key Experience Indicators to transform your knowledge of your business

NPS is, to be frank, quite a blunt metric. It does not give actionable insights that would help improve customer experiences, just a hint on if something is...

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Kenneth Lindfors starts as the Director of Digital Experience

Lindfors has a long international career in design, digital business development and marketing. He has previously worked e.g. as a Commercial Director of...

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Quo vadis, Digital Director – where is your modernization project going?

The emergence and advancement of digitalisation, fueled by the COVID-19 pandemic, has been talked about to exhaustion. There have been future visions of a...

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Data-drivenness is the lifeblood of unified digital customer experience

DX development is a customer-centric approach complemented with data-driven methodology to strengthen the necessary customer understanding, blended with...

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Designing Digital Experiences for the New Normal

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