AI, WHAT A GIFT

 

Guess how your loved ones know what you want for Christmas? They’ll ask AI.

As a frontrunner in AI-powered software development, we’ll help companies to turn the new era of consumer behavior into business results.

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FRAMEWORK

AI,
WHAT
A GIFT

Companion Economy: Where emotional connection becomes the most valuable currency

Companion_ecconomy_hero_background Companion_ecconomy_hero_background

AI IS THE SANTA’S
REAL LITTLE HELPER

The shift has happened already.
AI is an everyday companion for people.

 

 

73%


trust a product recommendation from Al as much as a friend's suggestion*

 

 

73%


say AI will make their holiday shopping less stressful*

 

 

72%


Christmas shoppers use AI this year*

 

 

70%


like the idea of friends and family using Al for gift recommendations*

Source:  Zeta Global, 2025

Position early to scale reach and 
deepen the customer relationship layer

With ChatGPT and Google’s AI Mode becoming everyday tools, people are no longer relying only on brand websites or apps. Instead, they’re shopping, searching, and making decisions through AI-driven conversations that skip the usual steps. This is both threat and opportunity for companies.

To retain loyalty and customer engagement, companies need to figure out how they tap onto this new kind of customer behavior with their own AI-companions, in their own channels.

In the Companion Economy, growth isn’t about adding more features or squeezing people through rigid purchase and loyalty program funnels. It’s about being close, helpful, and trustworthy where needed and when needed — offering solutions that are personal, timely, predictive, and reliable.

The next big shift isn’t about who has the most advanced technology. It’s about who own the client relationship built on trust.

From Tools to Companions:
The Rise of the Agentic Age


AI agents are no longer tools — they're trusted companions.


Emotional utility is overtaking transactional value.


Your brand is either a companion – or background noise.

Consumers might still buy from you but use someone else’s interface for buying, browsing, and deciding

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AI-Companions are here to stay

People are no longer relying only on brand websites or apps. Instead, they’re shopping, searching, and making decisions through AI-driven conversations that skip the usual steps. This is both a threat and opportunity for companies.

To retain loyalty and customer engagement, companies need to figure out how to tap into this new kind of customer behavior with their own AI-companions, in their own channels.

This is called the Companion Economy.

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Gain competitive advantage with AI 

In the Companion Economy, growth isn’t about adding more features or squeezing people through rigid purchase and loyalty program funnels. It’s about being close, helpful, and trustworthy – offering solutions that are personal, timely, predictive, and reliable.

A bank becomes a prosperity coach. 
An airline becomes a journey companion.


Companies that have their own AI-companion now have a huge opportunity to win over new customers. And vice versa – companies that are not ready to make their move might lose customers.

The reality is that AI will soon determine the future of every company in every industry.

 

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Imagine:
30% of your customers may soon never visit your site or app again

 

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The Perceived Customer Value of ChatGPT was valued at 83€ per month.

More than Spotify, Netflix and Facebook combined.

Source

Companion economy playbook: Four strategic steps to differentiate, scale, and lead

STEP \

Ecosystem Position

Will you develop your own AI companion to stay in control of your customer experience and relationship or develop discoverability in 3rd party services?

Who will own the customer relationship - you, 3rd party platform provider, or your competitor?

STEP \\

Value Proposition

How you could extend your current offering with insight, lifestyle, or emotional presence to create value and engagement past single transactions?

How you could layer additional value around your core product?

STEP \\\

Customer Relationship

How you could retain customers and maintain on-going relationship? How you could turn customer data into dialogue and conversations into personalization and loyalty?

STEP \\\\

Channels

Where your companions lives to make interaction most convenient?

Our insights

AI from promising prototype to production reality

AI from promising prototype to production reality

Read News
Siili Solutions and Verda launch Finland's first LLM-as-a-service solution to deliver sovereign AI solution for Finnish organizations

Siili Solutions and Verda launch Finland's first LLM-as-a-service solution to deliver sovereign AI solution for Finnish organizations

Read News
AI in Product Development: It is all about strategic alignment

AI in Product Development: It is all about strategic alignment

Read News

New opportunities to embed companion services into the daily flow of consumers living with intelligent assistants

 

We'll Help you turn the new era of consumer behavior into a business opportunity

Energy

Tap onto wider ecosystem of energy consumption

Banks

Become a Prosperity Companion for financial wellness

Telcos

Re-think digital storefront and expand servicing for both B2C and B2B

Retail

Manage life's operations and erase friction

Insurance

Transform from risk mitigation to wellness catalyst

Health

Companions for for patients and practitioners

New opportunities to embed services into the daily flow of intelligent assistants

We'll Help you turn the new era of consumer behavior into a business opportunity

Energy

Own the value chain of devices, end-to-end

Banks

Become a Prosperity Companion for financial wellness

Telcos

Re-think the digital storefront and integrate servicing features B2X

Retail

Manage life's operations and erase friction

Insurance

Transform from risk mitigation to wellness catalyst

Health

Harness self-reflection and wellness for predictive healthcare

We'll help you turn the new era of consumer behavior into a competitive advantage

Let's explore your role and opportunities in Companion Economy. For companies that owned the digitalization era, vertical leaders with optimized funnels and mature servicing models. The opportunity is equally transformative to Telco, hospitality banking, retail, FMCG to health and wellness.

A bank becomes a prosperity coach. An airline becomes a travel companion.

Companies we work with

Logos-1000x800-Alma_media
Logos-1000x800-Aalto_University-1
Logos-1000x800-Elisa
Logos-1000x800-Finavia
Logos-1000x800-Fintraffic
Logos-1000x800-Teosto
Logos-1000x800-University_of_Oulu
Logos-1000x800-Wartsila

We help you turn the new era of consumer behavior into business results

For companies that owned the digitalization era, vertical leaders with optimized funnels and mature servicing models. The opportunity is equally transformative to telco, hospitality banking, retail to health and wellness.


Juha-Matti Kosonen

Juha-Matti Kosonen

Director, Head of Advisory & Design

Petri Lattu

Petri Lattu

Innovation & speaking engagements