FRAMEWORK
Companion Economy: Where emotional connection becomes the most valuable currency
73%
trust a product recommendation from Al as much as a friend's suggestion*
73%
say AI will make their holiday shopping less stressful*
72%
Christmas shoppers use AI this year*
70%
like the idea of friends and family using Al for gift recommendations*
Source: Zeta Global, 2025
With ChatGPT and Google’s AI Mode becoming everyday tools, people are no longer relying only on brand websites or apps. Instead, they’re shopping, searching, and making decisions through AI-driven conversations that skip the usual steps. This is both threat and opportunity for companies.
To retain loyalty and customer engagement, companies need to figure out how they tap onto this new kind of customer behavior with their own AI-companions, in their own channels.
In the Companion Economy, growth isn’t about adding more features or squeezing people through rigid purchase and loyalty program funnels. It’s about being close, helpful, and trustworthy where needed and when needed — offering solutions that are personal, timely, predictive, and reliable.
The next big shift isn’t about who has the most advanced technology. It’s about who own the client relationship built on trust.
People are no longer relying only on brand websites or apps. Instead, they’re shopping, searching, and making decisions through AI-driven conversations that skip the usual steps. This is both a threat and opportunity for companies.
To retain loyalty and customer engagement, companies need to figure out how to tap into this new kind of customer behavior with their own AI-companions, in their own channels.
This is called the Companion Economy.
In the Companion Economy, growth isn’t about adding more features or squeezing people through rigid purchase and loyalty program funnels. It’s about being close, helpful, and trustworthy – offering solutions that are personal, timely, predictive, and reliable.
A bank becomes a prosperity coach. An airline becomes a journey companion.
Companies that have their own AI-companion now have a huge opportunity to win over new customers. And vice versa – companies that are not ready to make their move might lose customers.
The reality is that AI will soon determine the future of every company in every industry.
The Perceived Customer Value of ChatGPT was valued at 83€ per month.
More than Spotify, Netflix and Facebook combined.
Source
Will you develop your own AI companion to stay in control of your customer experience and relationship or develop discoverability in 3rd party services?
Who will own the customer relationship - you, 3rd party platform provider, or your competitor?
How you could extend your current offering with insight, lifestyle, or emotional presence to create value and engagement past single transactions?
How you could layer additional value around your core product?
How you could retain customers and maintain on-going relationship? How you could turn customer data into dialogue and conversations into personalization and loyalty?
Where your companions lives to make interaction most convenient?
We'll Help you turn the new era of consumer behavior into a business opportunity
Tap onto wider ecosystem of energy consumption
Become a Prosperity Companion for financial wellness
Re-think digital storefront and expand servicing for both B2C and B2B
Manage life's operations and erase friction
Transform from risk mitigation to wellness catalyst
Companions for for patients and practitioners
We'll Help you turn the new era of consumer behavior into a business opportunity
Own the value chain of devices, end-to-end
Become a Prosperity Companion for financial wellness
Re-think the digital storefront and integrate servicing features B2X
Manage life's operations and erase friction
Transform from risk mitigation to wellness catalyst
Harness self-reflection and wellness for predictive healthcare
Let's explore your role and opportunities in Companion Economy. For companies that owned the digitalization era, vertical leaders with optimized funnels and mature servicing models. The opportunity is equally transformative to Telco, hospitality banking, retail, FMCG to health and wellness.
A bank becomes a prosperity coach. An airline becomes a travel companion.
For companies that owned the digitalization era, vertical leaders with optimized funnels and mature servicing models. The opportunity is equally transformative to telco, hospitality banking, retail to health and wellness.
Juha-Matti Kosonen
Director, Head of Advisory & Design
Petri Lattu
Innovation & speaking engagements
Let’s explore your opportunities, map the path forward, and build reliable, AI-powered solutions that scale — together.