News and insights
Digital solutions that scale ambition into measurable impact
At Siili, we help forward-looking companies solve complex challenges and unlock new growth through digital transformation.
Whether it’s entering new markets, launching next-generation services, or modernizing critical systems, we deliver solutions that drive real business outcomes.
Crafting digital experiences: A digital marketing maturity and personalization capabilities map
To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...
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Recommender engines – the journey from rule-based systems to machine learning applications
Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...
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Crafting a Customer Experience Strategy
Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...
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Maximize customer lifetime value with data, analytics and machine learning
Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...
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