Most organizations, regardless of industry, want to assure a personalized customer experience. Yet, finding the right approach and investment level is not always easy.

Most companies operating in e-business in industries such as retail, media and digital entertainment face the question of recommendation and personalization: how to personalize their website for each customer and how to choose and rank a small number of most relevant products from a large catalog in order to maximize customer interest and conversion.

A dynamic Customer Experience strategy drives customer lifetime value.

Customer experience is a strategic objective in virtually all companies. Yet, delivering the desired experience systematically across all customer touchpoints can impose challenges.