Increasingly accelerating digitalization requires a carefully thought-out modernization strategy, as well as controlled design and implementation. Technological development and market turmoils are changing the playing field and rules of the game. A good decision made just a few years ago may today be revealed to be the burden of tomorrow, while the goal posts are moved forward.

Digital customer experience, DX, has become a strategic viewpoint in the intensified competition between organizations. The organizations who fail to deliver a seamless interplay between relevant content, easy experience, and continuous services from the first touchpoint throughout the entire journey, will lose their customers to the competitors, who are just a click away.

What’s happening in the world today? Below you can see some megatrends as stated by Sitra (The Finnish Innovation Fund), that describe the main forces and phenomena happening around us. These are huge waves of change that affect our lives and society on every level, and we need to take them into account when designing experiences, services and business models.

In very short period, COVID-19 overwhelmed lives and caused global changes towards remote oriented work and created the need for digitalization of businesses and services. The ongoing pandemic accelerated the digital revolution and forced many companies to rethink their business strategies and re-evaluate their online presence. This has caused many to push forward the prioritization of their digital channels as a means of engaging their customers and driving revenue.