Most organizations, regardless of industry, want to assure a personalized customer experience. Yet, finding the right approach and investment level is not always easy.

Most companies operating in e-business in industries such as retail, media and digital entertainment face the question of recommendation and personalization: how to personalize their website for each customer and how to choose and rank a small number of most relevant products from a large catalog in order to maximize customer interest and conversion.

A dynamic Customer Experience strategy drives customer lifetime value.

Customer experience is a strategic objective in virtually all companies. Yet, delivering the desired experience systematically across all customer touchpoints can impose challenges.

I work as a User Experience (UX) and User Interface (UI) designer in one of Siili’s design tribes called Envisioning Experience. What would be a typical workday as a designer in Siili? 

The CMS market has been around for more than 20 years. The basic industry and competitive tools are providing a wide range of functionalities and ways to extend the services. Basically, every organization and company has their public websites along with other possible dedicated subsites for products, campaigns, services, etc. running on one or more CMS platforms.