Kenneth Lindfors, MBA, will start as the Director of Siili’s Digital Experience unit and a member of the management team as of July 15.

Most organizations, regardless of industry, want to assure a personalized customer experience. Yet, finding the right approach and investment level is not always easy.

Most companies operating in e-business in industries such as retail, media and digital entertainment face the question of recommendation and personalization: how to personalize their website for each customer and how to choose and rank a small number of most relevant products from a large catalog in order to maximize customer interest and conversion.

A dynamic Customer Experience strategy drives customer lifetime value.

Not everything needs to be cancelled this Spring. There are many ways to collaborate remotely, even when it comes to the messy, explorative, participative parts. Tools and practices may need to adapt, but the core of creative work is still the same.

Customer experience is a strategic objective in virtually all companies. Yet, delivering the desired experience systematically across all customer touchpoints can impose challenges.

I work as a User Experience (UX) and User Interface (UI) designer in one of Siili’s design tribes called Envisioning Experience. What would be a typical workday as a designer in Siili? 

The future lies in multi-talented teams. A multi-talented team accepts a challenge and builds a product or service, all the way from an idea to production, without any middlemen. A dream or reality? Read and decide.

In spring 2019, Siili launched Siili One, its new subsidiary, which employs experienced software specialists who need a challenge. Siili One means a return back to the roots of Siili – to a risk-sharing salary model. Its purpose is to find the right talent for the right project at the right time, without any unnecessary fuss. In this text, I will tell you what Siili One means for employees, partners and customers.