Insights

Stories with spikes

Stay in the loop and in the know. Gathered here, you will find a collection of news, insider insights, expert notes and success stories that will keep you both inspired and informed about what’s going on at Siili.

5 Ways to Ensure Your Design System Won't Fail

The reality is often a bit more stark. However, building a design system, and then having it collapse, is both a costly and frustrating failure. How to avoid...

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Crafting digital experiences – A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

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Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...

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Crafting a Customer Experience Strategy

Crafting a Customer Experience Strategy

Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...

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Creative Work with Remote Teams – Tips for Design in the Time of Corona

Creative Work with Remote Teams – Tips for Design in the Time of Corona

As experts in facilitation and design, we help customers in their service and business transformations, teaming up with our clients and closely collaborating...

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Maximize customer lifetime value with data, analytics and machine learning

Maximize customer lifetime value with data, analytics and machine learning

Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...

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A day in the life of a UX/UI designer at Siili

A day in the life of a UX/UI designer at Siili

I work as a User Experience (UX) and User Interface (UI) designer in one of Siili’s design tribes called Envisioning Experience. What would be a typical...

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Multi-talented teams – the development of digital services calls for seamless cooperation

A multi-talented team is multidisciplinary The concept of a team has expanded. A development team, including a developer, scrum master and product owner, is no...

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Siili One and a risk-sharing salary model in the software industry

Siili One for employees: a fair salary in the software industry About 15 years ago, Siili was the first software company in Finland to introduce a risk-sharing...

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Subcontracting and employee leasing in the software industry – tactical tools for acquiring top talents

Right and wrong starting points for subcontracting As I have worked to advance subcontracting as part of the healthy activities of software companies, I have...

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