News and insights

KEIs: Key Experience Indicators to transform your knowledge of your business

NPS is, to be frank, quite a blunt metric. It does not give actionable insights that would help improve customer experiences, just a hint on if something is...

Quo vadis, Digital Director? Where is your modernization project going?

The emergence and advancement of digitalisation, fueled by the COVID-19 pandemic, has been talked about to exhaustion. There have been future visions of a...

Data-drivenness is the lifeblood of unified digital customer experience

DX development is a customer-centric approach complemented with data-driven methodology to strengthen the necessary customer understanding, blended with...

Designing Digital Experiences for the New Normal

Crafting digital experiences: A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

Design thinking: How to avoid the 5 most typical pitfalls

Design thinking can be exploited in resolving business challenges at many levels: developing products and services, planning user experience, creating...

Make an impact with white space, create emotion with typography

Visual design is used to create a pleasant viewing, reading and transaction experience. The three factors that have most effect on the creation of a pleasant...

Automotive integrates high technologies into cars: Tomorrow’s driving made in Oulu

Oulu’s Siili has worked in the field of motoring technology since 2016. “In this work you get to do and see features that just a little while ago I could not...