Insights

Stories with spikes

Stay in the loop and in the know. Gathered here, you will find a collection of news, insider insights, expert notes and success stories that will keep you both inspired and informed about what’s going on at Siili.

Data-drivenness is the lifeblood of unified digital customer experience

DX development is a customer-centric approach complemented with data-driven methodology to strengthen the necessary customer understanding, blended with...

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Designing Digital Experiences for the New Normal

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Crafting digital experiences – A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

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Design thinking - how to avoid the 5 most typical pitfalls

Design thinking - how to avoid the 5 most typical pitfalls

Design thinking can be exploited in resolving business challenges at many levels: developing products and services, planning user experience, creating...

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Make an impact with white space, create emotion with typography

Visual design is used to create a pleasant viewing, reading and transaction experience. The three factors that have most effect on the creation of a pleasant...

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Automotive integrates high technologies into cars - Tomorrow’s driving experience is being created in Oulu

Oulu’s Siili has worked in the field of motoring technology since 2016. “In this work you get to do and see features that just a little while ago I could not...

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