In the field of service design, it is important to stay ahead of the curve. In this blog post, we talk about Siili’s recent triumph at the SDN Awards, delve deep into the hot topics of service design and picked the key insights that struck us the most.

Helsinki, 6.10.2023 – Siili Solutions, a full-service software company, is thrilled to announce its recent victory at the prestigious Service Design Award, presented by the Service Design Network (SDN). The Nemo project, recognized for its excellence in service design, is poised to revolutionize Finland's maritime sector, enhancing national productivity, competitiveness, and addressing industry needs.

The maritime sector in Finland plays a crucial role in the country's economy, with numerous vessels visiting its waters annually. These large ships arriving to Finnish waters participate in Vessel Traffic Services and are subject to numerous laws, practices, and responsibilities.

Design systems have been a hot topic in the industry for a good while - promising measurable development time savings in new features, consistency across user interfaces and ability to centrally manage brand in digital products. With such benefits, some of the world’s largest companies – ranging from Microsoft to IBM to Google – have been advocating for the design system way of expanding their product portfolios.

Where is the IT-field going next? What can we expect from the year 2022? We asked few of our experts from different areas of expertise. Here is what they said.

We asked few of our experts from different areas of expertise. Here is what they said.

So, what is data strategy?

A data strategy is a commonly agreed (business and IT) plan for the short- and long-term utilization of data derived from an organization's business and service strategy and objectives. Its purpose is to help an organization to achieve its long-term goals by emphasizing the special nature of data and knowledge as the common and strategic capital of the organization.

Having said that, the first mistake is to give IT department and CIO the task and mandate to develop an organization's data strategy.

Digital Experiences are at the heart of Siili’s operations and the spearhead of our strategy. The discussion around compelling Digital Customer Experiences is an increasingly hot topic, but what exactly is Digital Customer Experience and why is it so vitally important for companies?

Here, we wanted to offer a quick access to the topic and serve you the basics, so keep on reading.

The COVID-19 pandemic has accelerated the need for personal, human connection and communications. Sustainability and digitalization were already trending before the pandemic, but online shopping took a major leap forward when people were forced to stay at home.

As the digital channels gained more importance, these personal connections have taken on a new level of importance. Digital customer experience must be emphatic, and brands need to scale empathy with increasingly personalized communication.

Scene: the management team is having a meeting and looking at NPS metrics. The rate has declined from safe 42 to concerning 27. Panic is raising, something is wrong – but what exactly is wrong? Is there a fault in the product? Has something changed in our customer service operations? Are the competitors doing something differently? The fact is, nobody knows or only has a vague guess. Maybe it's comforting to know that this is not uncommon at all. For a while NPS has been THE metric for everyone to follow, and regular NPS surveys are a common thing to monitor customer experience satisfaction in countless of companies. But like the management team, are you as clueless on what NPS indicates? If the numbers are descending, do you really have a hunch of what’s going on?