News and insights

The Evolution of Design - How AI Shifted the Context of Design

In a digital context, we largely designed interfaces and journeys. In an AI context, we increasingly design how systems work and behave. The role of design...

Siili service designers’ top 5 insights from the Service Design Global Conference

The room was full of ideas in Berlin when Aino Makkonen, Karoliina Tiuraniemi, and Eliisa Sarkkinen, three of Siili’s service designers, joined the gathering...

Siili Solutions Wins Prestigious Service Design Award With Nemo

Siili Solutions' Nemo project for Fintraffic emerged as the winner in the competitive 'Professional Commercial' category, surpassing six (6) other global...

Why don't Data Strategy exercises meet their goals and how could Design Thinking help here?

Crafting digital experiences: A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...

Crafting a Customer Experience Strategy

Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...

Creative Work with Remote Teams – Tips for Design in the Time of Corona

As experts in facilitation and design, we help customers in their service and business transformations, teaming up with our clients and closely collaborating...

Maximize customer lifetime value with data, analytics and machine learning

Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...

A day in the life of a UX/UI designer at Siili

I work as a User Experience (UX) and User Interface (UI) designer in one of Siili’s design tribes called Envisioning Experience. What would be a typical...