News and insights

The Evolution of Design - How AI Shifted the Context of Design

In a digital context, we largely designed interfaces and journeys. In an AI context, we increasingly design how systems work and behave. The role of design...

Siili service designers’ top 5 insights from the Service Design Global Conference

The room was full of ideas in Berlin when Aino Makkonen, Karoliina Tiuraniemi, and Eliisa Sarkkinen, three of Siili’s service designers, joined the gathering...

Siili Solutions Wins Prestigious Service Design Award With Nemo

Siili Solutions' Nemo project for Fintraffic emerged as the winner in the competitive 'Professional Commercial' category, surpassing six (6) other global...

The Digital Master’s Guide: Built to serve vessels

Siili Maritime and Fintraffic VTS brought together a wide group of stakeholders to compile this scattered information and introduce a new, digital Master's...

5 Ways to ensure your design system doesn't fail

The reality is often a bit more stark. However, building a design system, and then having it collapse, is both a costly and frustrating failure. How to avoid...

IT Trends 2022

Sanna Vainionpää, Principal Consultant, Digital Strategy Director in DX Commercial: 1. The first pioneering organizations are beginning to realize the...

Why don't Data Strategy exercises meet their goals and how could Design Thinking help here?

What is digital customer experience and why is it so important?

The future of retail customer experience

Change is coming – personalization, reasons to visit stores, and the role of store personnel in focus

KEIs: Key Experience Indicators to transform your knowledge of your business

NPS is, to be frank, quite a blunt metric. It does not give actionable insights that would help improve customer experiences, just a hint on if something is...