News and insights

What is digital customer experience and why is it so important?

Drive decision-making with data & AI

The continuing acceleration of change across the business landscape means that many organizations are facing data overload. Pivotal decisions are being made...

The future of retail customer experience

Change is coming – personalization, reasons to visit stores, and the role of store personnel in focus

KEIs: Key Experience Indicators to transform your knowledge of your business

NPS is, to be frank, quite a blunt metric. It does not give actionable insights that would help improve customer experiences, just a hint on if something is...

Quo vadis, Digital Director? Where is your modernization project going?

The emergence and advancement of digitalisation, fueled by the COVID-19 pandemic, has been talked about to exhaustion. There have been future visions of a...

Data-drivenness is the lifeblood of unified digital customer experience

DX development is a customer-centric approach complemented with data-driven methodology to strengthen the necessary customer understanding, blended with...

Crafting digital experiences: A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...

Crafting a Customer Experience Strategy

Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...

Maximize customer lifetime value with data, analytics and machine learning

Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...