Insights

Stories with spikes

Stay in the loop and in the know. Gathered here, you will find a collection of news, insider insights, expert notes and success stories that will keep you both inspired and informed about what’s going on at Siili.

AI-assisted software development vs. the traditional way

AI-assisted development is set to revolutionize the IT industry, bringing about significant changes. With this in mind, we wanted to conduct a test project to...

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Using AI tooling for writing aid

If you have not read the blog yet, it summarizes and highlights some key insights from the AWS (Amazon Web Services) Summit I attended in Stockholm this May...

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AWS Summit Stockholm 2023

Foreword: Partner Summit AWS Summit The Keynote: Shaping the Future with Technology MLOps: Deconstructing Machine Learning Low-Code-No-Code: The Future of...

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Drive decision-making with data & AI

The continuing acceleration of change across the business landscape means that many organizations are facing data overload. Pivotal decisions are being made...

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Crafting digital experiences: A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

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Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...

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Crafting a Customer Experience Strategy

Crafting a Customer Experience Strategy

Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...

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Maximize customer lifetime value with data, analytics and machine learning

Maximize customer lifetime value with data, analytics and machine learning

Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...

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