Stories with spikes

The future of retail customer experience

Change is coming – personalization, reasons to visit stores, and the role of store personnel in focus

Tomi Pienimäki appointed as Siili's new CEO

Pienimäki is currently working as Finnair's Chief Digital Officer, and has previously served as the CEO of Vincit and CEO of Jolla, and as a Chief Information...

A promise worth keeping

We were quite excited of this because when discovering Siili’s current, still quite fresh brand promise we really put emphasis in finding this kind of a...

KEIs: Key Experience Indicators to transform your knowledge of your business

NPS is, to be frank, quite a blunt metric. It does not give actionable insights that would help improve customer experiences, just a hint on if something is...

Quo vadis, Digital Director? Where is your modernization project going?

The emergence and advancement of digitalisation, fueled by the COVID-19 pandemic, has been talked about to exhaustion. There have been future visions of a...

Data-drivenness is the lifeblood of unified digital customer experience

DX development is a customer-centric approach complemented with data-driven methodology to strengthen the necessary customer understanding, blended with...

Designing Digital Experiences for the New Normal

How to ensure successful delivery of the expected value in large scale projects

Large-scale projects aim to reform processes and successfully execute new business strategies. However, the risk of exceeding planned budgets, missing time...

Siili, Supercharged

Siili Solutions Oyj and the Hungarian Supercharge Kft will become an international digital innovation, experience and technology powerhouse when Siili buys a...

Marek Matusiak – Head of Analytics and popularizer of data science

”I’m interested in the processes responsible for producing data. At Siili I’ve had the chance to do experimental work. Analyzing consumer data has been both...