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    <title>Siili - Make It Real</title>
    <link>https://www.siili.com/news-and-insights</link>
    <description>Stay updated with Siili’s latest News &amp; Insights — thought leadership, AI and software innovation stories, whitepapers, podcasts, and company updates that showcase real-world impact in digital transformation.</description>
    <language>en</language>
    <pubDate>Thu, 03 Sep 2026 10:43:57 GMT</pubDate>
    <dc:date>2026-09-03T10:43:57Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Where boardroom ambition meets AI reality — Meet Eveliina</title>
      <link>https://www.siili.com/news-and-insights/where-boardroom-ambition-meets-ai-reality-meet-eveliina</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/where-boardroom-ambition-meets-ai-reality-meet-eveliina" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/Blog-Meet_the_siilis-Eveliina_Sihvonen-featured.jpg" alt="Where boardroom ambition meets AI reality — Meet Eveliina" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;New technologies may create opportunities, but organizations only benefit from them when people understand what the change means for their own work and feel confident putting it into practice.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/where-boardroom-ambition-meets-ai-reality-meet-eveliina" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/Blog-Meet_the_siilis-Eveliina_Sihvonen-featured.jpg" alt="Where boardroom ambition meets AI reality — Meet Eveliina" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;New technologies may create opportunities, but organizations only benefit from them when people understand what the change means for their own work and feel confident putting it into practice.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fwhere-boardroom-ambition-meets-ai-reality-meet-eveliina&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Meet the siilis</category>
      <category>Careers</category>
      <category>Culture</category>
      <pubDate>Mon, 24 Aug 2026 11:41:39 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/where-boardroom-ambition-meets-ai-reality-meet-eveliina</guid>
      <dc:date>2026-08-24T11:41:39Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>Siili Solutions, ConfidentialMind and UpCloud announce strategic partnership to deliver sovereign AI for European organizations</title>
      <link>https://www.siili.com/news-and-insights/siili-solutions-confidentialmind-and-upcloud-announce-strategic-partnership-to-deliver-sovereign-ai-for-european-organizations</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/siili-solutions-confidentialmind-and-upcloud-announce-strategic-partnership-to-deliver-sovereign-ai-for-european-organizations" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI_x_ConfidentialMind_and_UpCloud-featured.jpg" alt="Siili Solutions, ConfidentialMind and UpCloud announce strategic partnership to deliver sovereign AI for European organizations" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;The partnership is founded on a shared conviction: that European organizations should not have to choose between access to powerful AI and full control of their data. European organizations no longer need to depend on hyperscaler platforms to access enterprise-grade AI. This partnership enables building a credible, production-ready alternative based entirely on European infrastructure.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/siili-solutions-confidentialmind-and-upcloud-announce-strategic-partnership-to-deliver-sovereign-ai-for-european-organizations" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI_x_ConfidentialMind_and_UpCloud-featured.jpg" alt="Siili Solutions, ConfidentialMind and UpCloud announce strategic partnership to deliver sovereign AI for European organizations" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;The partnership is founded on a shared conviction: that European organizations should not have to choose between access to powerful AI and full control of their data. European organizations no longer need to depend on hyperscaler platforms to access enterprise-grade AI. This partnership enables building a credible, production-ready alternative based entirely on European infrastructure.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fsiili-solutions-confidentialmind-and-upcloud-announce-strategic-partnership-to-deliver-sovereign-ai-for-european-organizations&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Digital transformation</category>
      <category>News</category>
      <category>AI</category>
      <category>AI Transformation</category>
      <pubDate>Wed, 10 Jun 2026 07:15:24 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/siili-solutions-confidentialmind-and-upcloud-announce-strategic-partnership-to-deliver-sovereign-ai-for-european-organizations</guid>
      <dc:date>2026-06-10T07:15:24Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>AI in recruitment: Rethinking human role in hiring</title>
      <link>https://www.siili.com/news-and-insights/ai-in-recruitment-rethinking-human-role-in-hiring</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/ai-in-recruitment-rethinking-human-role-in-hiring" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI-AI_in_recruitment-featured-1.jpg" alt="AI in recruitment: Rethinking human role in hiring" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In this context, at Siili,&lt;span style="font-family: Everett, sans-serif;"&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/span&gt;AI did not appear to us as just another tool. It became a way to rebalance how time is used in recruitment and to create more space for the work that truly requires human judgment and interaction.&lt;br&gt;&lt;br&gt;As organizations increasingly explore AI in recruitment to improve efficiency and candidate experience, an important question emerges: what parts of hiring should remain fundamentally human? At Siili, our answer has shaped not only how we use AI, but also how we define responsibility throughout the recruitment process.&lt;i&gt; &lt;/i&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/ai-in-recruitment-rethinking-human-role-in-hiring" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI-AI_in_recruitment-featured-1.jpg" alt="AI in recruitment: Rethinking human role in hiring" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In this context, at Siili,&lt;span style="font-family: Everett, sans-serif;"&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/span&gt;AI did not appear to us as just another tool. It became a way to rebalance how time is used in recruitment and to create more space for the work that truly requires human judgment and interaction.&lt;br&gt;&lt;br&gt;As organizations increasingly explore AI in recruitment to improve efficiency and candidate experience, an important question emerges: what parts of hiring should remain fundamentally human? At Siili, our answer has shaped not only how we use AI, but also how we define responsibility throughout the recruitment process.&lt;i&gt; &lt;/i&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fai-in-recruitment-rethinking-human-role-in-hiring&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Careers</category>
      <category>Culture</category>
      <pubDate>Tue, 09 Jun 2026 12:33:17 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/ai-in-recruitment-rethinking-human-role-in-hiring</guid>
      <dc:date>2026-06-09T12:33:17Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>How AI agents cut a complex sitefinity upgrade effort in half</title>
      <link>https://www.siili.com/news-and-insights/how-ai-agents-cut-a-complex-sitefinity-upgrade-effort-in-half</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/how-ai-agents-cut-a-complex-sitefinity-upgrade-effort-in-half" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/Partnership-Images-2000x1600px-Sitefinity.jpg" alt="How AI agents cut a complex sitefinity upgrade effort in half" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 22.0083px;"&gt;At Siili, we’ve been working with Sitefinity for about 15 years. Together with Progress, we recently upgraded a fairly large and complex website of an educational institution. What made this one different was not the upgrade itself, but how AI agents were used throughout the process.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 22.0083px;"&gt;Here’s what we did, what worked, and where things still required manual effort.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/how-ai-agents-cut-a-complex-sitefinity-upgrade-effort-in-half" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/Partnership-Images-2000x1600px-Sitefinity.jpg" alt="How AI agents cut a complex sitefinity upgrade effort in half" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 22.0083px;"&gt;At Siili, we’ve been working with Sitefinity for about 15 years. Together with Progress, we recently upgraded a fairly large and complex website of an educational institution. What made this one different was not the upgrade itself, but how AI agents were used throughout the process.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 22.0083px;"&gt;Here’s what we did, what worked, and where things still required manual effort.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fhow-ai-agents-cut-a-complex-sitefinity-upgrade-effort-in-half&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sitefinity</category>
      <pubDate>Thu, 23 Apr 2026 10:14:26 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/how-ai-agents-cut-a-complex-sitefinity-upgrade-effort-in-half</guid>
      <dc:date>2026-04-23T10:14:26Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>Meet the Siilis: Santeri Siltala, Siili’s new Chief Information Security Officer</title>
      <link>https://www.siili.com/news-and-insights/meet-the-siilis-santeri-siltala-siilis-new-chief-information-security-officer</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/meet-the-siilis-santeri-siltala-siilis-new-chief-information-security-officer" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/Blog-Meet_the_siilis-Santeri_Siltala-featured.jpg" alt="Meet the Siilis: Santeri Siltala, Siili’s new Chief Information Security Officer" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: bold;"&gt;Santeri Siltala&lt;/span&gt;, Siili Solutions’ new Chief Information Security Officer (CISO), describes himself as “a person who truly gets excited about people and ideas”. Or, as he’d put it to a curious fifteen-year-old: a digital bodyguard.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/meet-the-siilis-santeri-siltala-siilis-new-chief-information-security-officer" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/Blog-Meet_the_siilis-Santeri_Siltala-featured.jpg" alt="Meet the Siilis: Santeri Siltala, Siili’s new Chief Information Security Officer" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: bold;"&gt;Santeri Siltala&lt;/span&gt;, Siili Solutions’ new Chief Information Security Officer (CISO), describes himself as “a person who truly gets excited about people and ideas”. Or, as he’d put it to a curious fifteen-year-old: a digital bodyguard.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fmeet-the-siilis-santeri-siltala-siilis-new-chief-information-security-officer&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Meet the siilis</category>
      <category>Careers</category>
      <category>Culture</category>
      <pubDate>Mon, 20 Apr 2026 07:28:29 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/meet-the-siilis-santeri-siltala-siilis-new-chief-information-security-officer</guid>
      <dc:date>2026-04-20T07:28:29Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>Turning Complexity into Clarity: Insights from PTE London</title>
      <link>https://www.siili.com/news-and-insights/turning-complexity-into-clarity-insights-from-pte-london</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/turning-complexity-into-clarity-insights-from-pte-london" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI-Blog-PTE_London-2026-featured.jpg" alt="Turning Complexity into Clarity: Insights from PTE London" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;PTE brings together airport and aviation professionals, software vendors, equipment manufacturers, and aviation ecosystems. While the exhibition floor was filled with impressive solutions, the most valuable insights came from conversations with airport operators themselves. My time was mostly spent at our booth discussing with potential clients, although there would have been plenty more to explore.&amp;nbsp;&lt;br&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/turning-complexity-into-clarity-insights-from-pte-london" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI-Blog-PTE_London-2026-featured.jpg" alt="Turning Complexity into Clarity: Insights from PTE London" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;PTE brings together airport and aviation professionals, software vendors, equipment manufacturers, and aviation ecosystems. While the exhibition floor was filled with impressive solutions, the most valuable insights came from conversations with airport operators themselves. My time was mostly spent at our booth discussing with potential clients, although there would have been plenty more to explore.&amp;nbsp;&lt;br&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fturning-complexity-into-clarity-insights-from-pte-london&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <category>Modernization</category>
      <category>Aviation</category>
      <pubDate>Wed, 15 Apr 2026 06:27:56 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/turning-complexity-into-clarity-insights-from-pte-london</guid>
      <dc:date>2026-04-15T06:27:56Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>Are we engineering software or just generating code?</title>
      <link>https://www.siili.com/news-and-insights/are-we-engineering-software-or-just-generating-code</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/are-we-engineering-software-or-just-generating-code" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/makeitreal/Stories/SIILI-Blog-Modern_software_development_with_AI-featured.jpg" alt="Are we engineering software or just generating code?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 17.2667px;"&gt;The interesting question isn't what the tools can do. The tools are genuinely valuable, but it's what they change about how we work, and how we should rethink our work to get the best out of them. AI makes writing code fast, but makes specifying the right system the new engineering bottleneck. Unless we focus on getting the specifications and necessary checks right, we soon find out that we ship faster yet spend more time debugging, fixing and tuning afterwards. &lt;/span&gt;&lt;span style="font-size: 1.125rem; font-weight: 400;"&gt;Our pull requests grow larger but reviews get shallower as there's just too much to check.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/are-we-engineering-software-or-just-generating-code" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/makeitreal/Stories/SIILI-Blog-Modern_software_development_with_AI-featured.jpg" alt="Are we engineering software or just generating code?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 17.2667px;"&gt;The interesting question isn't what the tools can do. The tools are genuinely valuable, but it's what they change about how we work, and how we should rethink our work to get the best out of them. AI makes writing code fast, but makes specifying the right system the new engineering bottleneck. Unless we focus on getting the specifications and necessary checks right, we soon find out that we ship faster yet spend more time debugging, fixing and tuning afterwards. &lt;/span&gt;&lt;span style="font-size: 1.125rem; font-weight: 400;"&gt;Our pull requests grow larger but reviews get shallower as there's just too much to check.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fare-we-engineering-software-or-just-generating-code&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Digital transformation</category>
      <category>Modernization</category>
      <category>AI</category>
      <category>AI Transformation</category>
      <category>AI powered development</category>
      <pubDate>Thu, 19 Mar 2026 06:15:09 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/are-we-engineering-software-or-just-generating-code</guid>
      <dc:date>2026-03-19T06:15:09Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>The Evolution of Design - How AI Shifted the Context of Design</title>
      <link>https://www.siili.com/news-and-insights/the-evolution-of-design-how-ai-shifted-the-context-of-design</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/the-evolution-of-design-how-ai-shifted-the-context-of-design" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI-Blog-Evolution_of_design-featured.jpg" alt="The Evolution of Design - How AI Shifted the Context of Design" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In a digital context, we largely designed interfaces and journeys. In an AI context, we increasingly design how systems work and behave. The role of design expanded from shaping interfaces and journeys to shaping intelligent experience- and service systems, and innovating how intelligence creates value across business models, digital services, and operations.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/the-evolution-of-design-how-ai-shifted-the-context-of-design" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI-Blog-Evolution_of_design-featured.jpg" alt="The Evolution of Design - How AI Shifted the Context of Design" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In a digital context, we largely designed interfaces and journeys. In an AI context, we increasingly design how systems work and behave. The role of design expanded from shaping interfaces and journeys to shaping intelligent experience- and service systems, and innovating how intelligence creates value across business models, digital services, and operations.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fthe-evolution-of-design-how-ai-shifted-the-context-of-design&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Design</category>
      <category>Digital transformation</category>
      <category>Design Thinking</category>
      <category>AI</category>
      <category>Design Services</category>
      <category>AI Transformation</category>
      <pubDate>Wed, 04 Mar 2026 06:26:51 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/the-evolution-of-design-how-ai-shifted-the-context-of-design</guid>
      <dc:date>2026-03-04T06:26:51Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>The invisible companion handshake: how LLM agents are rewriting the digital economy value chains</title>
      <link>https://www.siili.com/news-and-insights/the-invisible-companion-handshake-how-llm-agents-are-rewriting-the-digital-economy-value-chains</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/the-invisible-companion-handshake-how-llm-agents-are-rewriting-the-digital-economy-value-chains" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/makeitreal/Stories/Blog-The_invisible_companion_value_chains-featured.jpg" alt="The invisible companion handshake: how LLM agents are rewriting the digital economy value chains" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 19px;"&gt;That era is ending. We are transitioning into the &lt;/span&gt;&lt;strong&gt;&lt;span style="line-height: 19px;"&gt;Companion Economy&lt;/span&gt;&lt;/strong&gt;&lt;span style="line-height: 19px;"&gt;, a shift where the primary interface for the customer is no longer a website or an app, but an AI Companion.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 19px;"&gt;But this is not just a change in User Experience (UX); it is a fundamental re-architecture of the web itself. The "Companion" is not merely a chatbot—it is an autonomous &lt;/span&gt;&lt;strong&gt;&lt;span style="line-height: 19px;"&gt;LLM Agent&lt;/span&gt;&lt;/strong&gt;&lt;span style="line-height: 19px;"&gt;. These agents are moving us from a world of "users browsing pages" to a world of "agents negotiating with agents."&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 19px;"&gt;In this new reality, your brand is at risk of becoming "just an API" hidden behind an AI interface that owns the customer relationship. To understand how to survive, we must look beyond the boardroom strategy and into the technical protocols that are building this new world.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/the-invisible-companion-handshake-how-llm-agents-are-rewriting-the-digital-economy-value-chains" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/makeitreal/Stories/Blog-The_invisible_companion_value_chains-featured.jpg" alt="The invisible companion handshake: how LLM agents are rewriting the digital economy value chains" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 19px;"&gt;That era is ending. We are transitioning into the &lt;/span&gt;&lt;strong&gt;&lt;span style="line-height: 19px;"&gt;Companion Economy&lt;/span&gt;&lt;/strong&gt;&lt;span style="line-height: 19px;"&gt;, a shift where the primary interface for the customer is no longer a website or an app, but an AI Companion.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 19px;"&gt;But this is not just a change in User Experience (UX); it is a fundamental re-architecture of the web itself. The "Companion" is not merely a chatbot—it is an autonomous &lt;/span&gt;&lt;strong&gt;&lt;span style="line-height: 19px;"&gt;LLM Agent&lt;/span&gt;&lt;/strong&gt;&lt;span style="line-height: 19px;"&gt;. These agents are moving us from a world of "users browsing pages" to a world of "agents negotiating with agents."&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 19px;"&gt;In this new reality, your brand is at risk of becoming "just an API" hidden behind an AI interface that owns the customer relationship. To understand how to survive, we must look beyond the boardroom strategy and into the technical protocols that are building this new world.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fthe-invisible-companion-handshake-how-llm-agents-are-rewriting-the-digital-economy-value-chains&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Digital transformation</category>
      <category>AI</category>
      <category>AI Transformation</category>
      <category>AI powered development</category>
      <pubDate>Thu, 12 Feb 2026 09:40:08 GMT</pubDate>
      <guid>https://www.siili.com/news-and-insights/the-invisible-companion-handshake-how-llm-agents-are-rewriting-the-digital-economy-value-chains</guid>
      <dc:date>2026-02-12T09:40:08Z</dc:date>
      <dc:creator>Siili</dc:creator>
    </item>
    <item>
      <title>AI in Product Development: It is all about strategic alignment</title>
      <link>https://www.siili.com/news-and-insights/ai-in-product-development-it-is-all-about-strategic-alignment</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/ai-in-product-development-it-is-all-about-strategic-alignment" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI-Sami_Urpila-featured-1200x628px.jpg" alt="AI in Product Development: It is all about strategic alignment" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Artificial intelligence is redefining how products are conceived, built, and evolved. But the true potential of AI in product development isn’t about incremental gains or automating isolated tasks. It’s about &lt;/span&gt;&lt;strong&gt;&lt;span&gt;radically rethinking the flow of value &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;— from idea to impact.&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;We are collaborating with several Finnish product organizations and exploring what does an AI-Native development process of the future look like, and more importantly how to turn it into a competitive advantage.&amp;nbsp;&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;For most leading companies today, it is already self-evident that software development is becoming more efficient with AI. But what is interesting, is that the most impactful Agentic use cases often are not about software code creation, but something that happens before coding.&amp;nbsp;&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.siili.com/news-and-insights/ai-in-product-development-it-is-all-about-strategic-alignment" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.siili.com/hubfs/SIILI-Sami_Urpila-featured-1200x628px.jpg" alt="AI in Product Development: It is all about strategic alignment" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Artificial intelligence is redefining how products are conceived, built, and evolved. But the true potential of AI in product development isn’t about incremental gains or automating isolated tasks. It’s about &lt;/span&gt;&lt;strong&gt;&lt;span&gt;radically rethinking the flow of value &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;— from idea to impact.&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;We are collaborating with several Finnish product organizations and exploring what does an AI-Native development process of the future look like, and more importantly how to turn it into a competitive advantage.&amp;nbsp;&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;For most leading companies today, it is already self-evident that software development is becoming more efficient with AI. But what is interesting, is that the most impactful Agentic use cases often are not about software code creation, but something that happens before coding.&amp;nbsp;&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3283004&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.siili.com%2Fnews-and-insights%2Fai-in-product-development-it-is-all-about-strategic-alignment&amp;amp;bu=https%253A%252F%252Fwww.siili.com%252Fnews-and-insights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>AI</category>
      <category>AI Transformation</category>
      <category>AI powered development</category>
      <pubDate>Tue, 13 Jan 2026 08:28:28 GMT</pubDate>
      <author>sami.urpila@siili.com (Sami Urpila)</author>
      <guid>https://www.siili.com/news-and-insights/ai-in-product-development-it-is-all-about-strategic-alignment</guid>
      <dc:date>2026-01-13T08:28:28Z</dc:date>
    </item>
  </channel>
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