On the hands-on session we will work on an actual case, starting from a problem statement and finishing to a prototype of a service scenario.
The result of the workshop is a new product or service innovation, created together by the participants by applying Design Thinking.
Tools practiced during the training: Ethnographic research, Stakeholder Mapping, Value Network Mapping, Personas, Customer Journey Mapping (Customer Insights), Service Scenario (and role-play), and Prototyping.
Language: Finnish, or English by request
Duration: 1 day, price includes breakfast and lunch
Facilitators: Yves Florack; Harri Holmsten; Juha-Matti Kosonen; Saara Lehmuskoski
What is Design Thinking
Design Thinking is a human-centred approach, based on an understanding of the end user’s needs and environment. It is applied on designing products, services, and processes relevant from a human perspective, while executing the desired business impact.
Design Thinking provides a systematic process for understanding, ideation, definition, and validation of challenges and opportunities.