In the business-to-business space, every lead counts – a single converted lead could generate millions of dollars in revenue for Wärtsilä. By tracking visitor behavior and personalizing their experience throughout the customer journey with Sitefinity and Digital Experience Cloud, Wärtsilä has been able to move away from the “one message for all” approach and take a more innovative angle, with highly tailored experiences for every prospect.
Since launching the pilot program with Digital Experience Cloud, Wärtsilä has garnered more than 100 highly qualified leads, which has led to numerous quotes and other engagements from both known prospects and unexpected ones. The initiative even garnered a completed sale – a major success when a single customer can bring in so much revenue.
Looking into the future, Wärtsilä aims to continue rethinking and refining the way the customer journey is handled, with the flexibility of the Sitefinity platform and the help of Siili Solutions.
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