The migration for the website was a smooth process, and the new global site was launched in March 2015.
Once the site was launched and the content management processes were ironed out, Wärtsilä and Siili began assessing the digital marketing maturity of the company’s different business units. Wärtsilä wanted to further improve the customer journey with the Sitefinity Digital Experience Cloud (DEC), and decided that the Marine business unit, with more than 200 product pages, was a good place to start.
Using Digital Experience Cloud, Wärtsilä could effectively score visitors for each action they took on the website. Based on this score, Wärtsilä could further personalize the user experience by serving tailored content recommendations and eventually promote the most relevant pages to the visitor, initiating them to fill in a sales contact form.