Veho – Master Data Management

Better customer experience with robust master data

Veho Oy Ab, a Finnish automotive company operating also in the Baltic countries and in Sweden, wanted to digitalize their customer experience with a self-service concept called OmaVeho.

The new web-based service required accurate and up-to-date customer data for successful adoption. To help Veho reach their goals, Siili implemented a solution for Master Data Management, and coached Veho’s organization on successful data management.

What we did

  • Master Data Management Solution
  • Organizational Coaching

Tech & Methods

  • SQL Server 2014 Master Data Management
  • Biztalk
  • Azure Database

 

Challenge

One of the biggest car retailers in Finland, Veho Oy Ab, was in the process of digitalizing their customer experience with a new, web-based concept called OmaVeho. The concept was a new solution for customer self-service: Veho customers could inspect their vehicle information, maintain their contact and marketing information, do fleet management, and make reservations for service.

OmaVeho required accurate and up-to-date customer and other data for the Veho customers to adopt the service. Veho had been cleaning their customer data before the launch of OmaVeho, and once the customer data had been cleaned, new processes and management were required to keep the customer and other master data up to date and on a high level.

Siili Solutions helps Veho with master data management

Solution

The main organizational change was implemented by assigning people responsible for master data management, such as having positions for a master data manager and a master data steering group.

The master data solution was based on SQL Server 2014 Microsoft Master Data Management (MDS), Biztalk, an Azure database, and integration services. The MDS acts as a data integration hub between operational systems that either supply or consume master data. The MDS is also a policy and a solution to keep the customer and other master data up-to-date and cleaned, and a practice to keep the critical master data in the best possible shape. For example, if duplicate customer information is entered in the system, the person entering the information will get instant feedback — this will affect the ways of working.

Siili was the lead architect in designing the MDS conceptual solution, architecture, and integrations with other systems, such as ERPs, the web-based self-service OmaVeho, and the data warehouse. Siili’s team was also responsible for implementing the required data quality (DQS) rules and policies, and configuring and running the MDS solution in primary versions. We also designed and built integrations to other systems with SlqServer Integration Services (SSIS) or BizTalk, and developed log and control reports to help the master data personnel in their daily routines.

Results

The benefits of the new master data management solution were foremost better customer service and happy customers, more effective sales processes, and better and more accurate customer analysis. There are now also less errors in the customer and other master data, which has resulted in cost savings. The self-expanding and cost-effective MDS solution with Azure database now has 0,5 million customer records, and is in effective use.

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Paavo Koskelin

Paavo Koskelin

Helsinki

Public Sector

+358 40 4850 180

paavo.koskelin@siili.com

Juhani Vanhala

Juhani Vanhala

Global

siili_auto

+358 50 487 1604

juhani.vanhala@siili.com

Pasi Ropponen

Pasi Ropponen

Helsinki

SVP, Key Accounts

+358 10 2819 011

pasi.ropponen@siili.com

Väinö Leskinen

Väinö Leskinen

Helsinki

SVP, siili_auto

+358 50 472 9955

v.leskinen@siili.com

Olaf Dietze

Olaf Dietze

Berlin

+49 151 5437 7779

olaf.dietze@siili.com