Siili and LähiTapiola created a DigiHub and a start-up-like acceleration program to innovate and test ideas. The work was started with a month long intensive brainstorming session, aka “The Mad Month”, and at the end of the 30-day period the first service prototype was ready for production. The service accelerators continued their work in weekly meetings, creating concepts, testing them with end-users, and managing development projects.
One of the many prototypes created in the Hub was a new concept for travel insurance with a new purchase path for continuous subscription. To top the competition in the finance industry, the leading idea was to design mobile first, and create as simple user experiences as possible. The MVP was out in less than four months, and that acted as a proof how fast implementation and agile development is possible in a corporate organization as well.